Friday

Nano influencer marketing startup TagMango secures Seed Funding





Content Monetization startup TagMango has secured a seed funding of worth Rs 5.5 Cr. Y Combinator spearheaded the seed funding round while XRM Media, Pioneer Fund and Twitch Co-founder Kevin Lin had also participated in the round.


Photo of TagMango’s team at their Kolkata head office 



The one-year-old startup plans to utilize the funds for strengthening its tech capabilities and increasing its creator base especially in the interiors of India.


What is Y Combinator?


Based in the U.S.  Y Combinator is the world’s most popular startup accelerator program. Every year it select two or more batches of promising startups and also offers them seed funding. Till date Y Combinator has launched over 2,000 companies including high profile startups like Airbnb, Dropbox, Twitch & Reddit.              


Founded last year (2019) by Mohammad Hasan and Divyanshu Damani, Tag Mango essentially offers monetization tools to content creators, social media influencers and artists. The platform claims that its tools help in simplifying monetisation methods and simultaneously aids their subscribers in building engaging communities.


The Kolkata based startups claims that it has already on- boarded 3,000 creators, out of which 50 creators boast more than a million followers and 200 creators boast more than 1,00,000 followers across all social media platforms.


Some of the ices that creators can expect from TagMango includes fan interactions through personalized video calls and shout outs. Creators can also upload podcasts, video series and conduct workshops.


Commenting on the funding  Twitch co-founder Kevin Lin said “they (TapMango’s co-founders)’have created a flexible platform for creators of India to explore more personalized avenues to make a living based on each creator’s unique relationship with the community.”


It must be noted that Lin is all set to leave the Amazon owned streaming platform. He had announced about his impending resignation in a medium post last month.







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